Why SEO Web Design is Important for Business Success

 

In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.

For a slightly more thorough definition, Webopedia defines SEO as “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.”

Regardless of the exact definition you prefer, if you have a website and want people to find and see it, and thus use your service, you should care about optimizing your site. Contact us today and we will put you on your way to the top of Google and other popular search engines, leading you to hundreds of new potential organic leads!

 

The Power of Google PPC

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows marketers to bid on the chance to show ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let Google Ads create a list for you.

A PPC ad solution like Google Ads doesn’t have the long-term results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours. You can see results of Google PPC in as little as one day.

Why Social Media Is Important

The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.

No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Positive word of mouth is EVERYTHING. If your service satisfies, or even better, impresses a customer, they WILL talk about it on social media. All of their local friends and family will see what they are saying about your company and keep you in mind, and just like that it keeps on spreading. One customer on social media can lead to 10 or more! It is extremely important to optimize on social media and your website for thousands of reasons, so get started by contacting us today. It is very hard to focus on building social media while running a business, which is why you should let us take care of it completely, so that you can focus on your business, while we bring in more and more customers for you. The service pays for itself very quickly. Contact us today to get started, and get ready for more customers!

Why Is Digital Marketing Important To Your Business?

The answer to this question can be found just by looking around you. How many electronic devices can you see? The chances are that you are reading this on a laptop or mobile and there are probably a few other devices that can connect to the internet within easy reach.

Think of how you consume information yourself and even how you share information with colleagues, friends and family. Being online and being connected has transformed the way we buy things, the way we find out about events and, it can even influence the way we vote.  Being readily online, at almost anytime, is one of the reasons digital marketing has transformed how businesses promote and market their products and services.

We believe digital marketing has four key advantages over the traditional way of marketing – measurability, affordability, speed and engagement.

Measurability

A website is arguably the single most important marketing tools and it is an insight into what people are interested and how they find your website and move around it. How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC), social media or email campaigns? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.

Affordability

Digital marketing has opened up the arena of marketing to smaller and medium-sized firms the world over, putting them onto a level playing field with bigger corporates, through its affordability. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ costs a fraction of the cost of printing leaflets and can be directed at a specific group of people.

At the same time, you get much greater reach with a wider audience that potentially spans the entire world, and less paper goes to landfill to boot. Similarly, online banner adverts on websites generally cost less than adverts placed in more traditional outlets like daily newspapers or magazines. With the data that is generated by these online advertising techniques you also get feedback on how efficient you ad spend was too.

Speed

You can also get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed.  When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for the development and printing of a flyer. An e-newsletter can be written and controlled when it gets sent out and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper and you never quite know how many people have seen it.

Engagement

Digital marketing brings a dynamic edge to how you promote yourself in a fast-paced world.

One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.

You can seek opinions and carry out market research to better inform your decision making. You can also seek out collaborations or campaign for subcontractors or the professional opinions of your peers on project work too. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process.

Using real time online marketing you can comment on issues and update or inform your customers immediately after significant events that may impact the sector you and your customers operate. You can also quickly match or better competitors’ offers with your own, keeping you at the sharp end of the marketplace.

So, digital marketing is more than important to your business – in 2018 it is indispensable.

Traditional vs Digital

This graph shows the difference in cost to reach an audience of 2,000 people.

The beautiful thing about digital marketing is, that audience of 2,000 people are not just random (as they would be with traditional marketing), they are hyper-targeted to be exactly who YOU want to target. For example, if you’re a real estate agent, we will target people who are currently searching or selling homes online in the last month. If you’re a veterinarian, we will target people that have pets that also live in the local area, or we can just target people with pets that just moved to town. If you’re a chiropractor, we can target people who have searched for anything back pain related on the web, or we can go after people generally interested in chiropractic care. The possibilities are simply endless. Contact us today to get started, and stand out from all your competitors!