Put yourself in the perspective of an average customer. Make their job easy when it comes to finding your service. The less clicks to find-and-use your service, the better. Customer insights techniques are excellent for finding new sources of ideas to update your sales funnels with. For example, customer insights can be articulated around some of the following thoughts:
- the thought itself; “it would be convenient to..” (regarding your service)
- the choices between competitors “this service has better reviews.. this service has a better price..”
- the motivation to take action “current promotions.. should I wait?”
Analysis of your competition
Once a customer has determined a need, they will begin their search to choose the service to use. We can agree that in todays day and age, they will most likely use the internet- and depending on the complexity of the product/service and its value, the consumer will maybe visit up to 10 different websites(for more expensive products/services). Its important to be one of the 1st websites they find, as well as being the one of the best designed, with one of the better prices. Of course, there are other important keys that help conversion like testimonials and reviews that help the customer narrow their search while keeping us in mind. An analysis of the competition online will allow you to situate yourself in relation to the competitors. Allow us to help place you as one of the first businesses in the consumers mind when purchasing any product/service.