Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows marketers to bid on the chance to show ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.
Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let Google Ads create a list for you.
A PPC ad solution like Google Ads doesn’t have the long-term results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours. You can see results of Google PPC in as little as one day.