In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.
For a slightly more thorough definition, Webopedia defines SEO as “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.”
Regardless of the exact definition you prefer, if you have a website and want people to find and see it, and thus use your service, you should care about optimizing your site. Contact us today and we will put you on your way to the top of Google and other popular search engines, leading you to hundreds of new potential organic leads!